You may have seen Gary Mueller’s provocative ads raising awareness about the epidemic of sexually transmitted diseases in Douglas County plastered on billboards around Omaha.
Mueller will be in Omaha on Wednesday to talk about this and much more when he speaks at the University of Nebraska Medical Center for the Center for Reducing Health Disparities grand rounds. The presentation is in conjunction with April being National Minority Health Month.
Mueller is arguably one of public health’s most provocative and creative pitchmen. As executive creative director of the Milwaukee ad agency, BVK, and the founder of Serve, the country’s only all-volunteer, non-profit ad agency, Mueller has built his career on breaking the rules and pushing the boundaries of creativity.
He has spent his career helping conservative organizations see the value of doing bold and attention-getting marketing campaigns. Whether that is plastering pregnant teen boys on the side of buses, putting scratch and sniff dirty diapers on bus shelters, or launching fake STD stores, Mueller’s PSA efforts have been debated everywhere – from the Today Show, ABC’s Good Morning America, CNN and Time Magazine, to the New York Times, Newsweek and the Huffington Post.
A sampling of Mueller’s work can be found on vimeo here and here.
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