UNMC professor featured in Discovery Channel documentary

What began as a graduate project has catapulted Kendra Schmid, Ph.D., assistant professor of biostatics in the College of Public Health, onto the international stage as an expert in facial attractiveness.

This weekend, she will be part of a two-hour documentary on the Discovery Channel titled, "The Science of Sex Appeal." It airs Sunday, Feb. 8 at 8 p.m. CST.

The show examines the research of top experts in an attempt to explain how various features (face, voice, etc.) predict attractiveness. Dr. Schmid’s research measures the geometry of the face and rates attractiveness on a scale of one to 10. Her research was published in Pattern Recognition magazine in August 2008.

But a video about the attractiveness of the candidates in last fall’s presidential campaign put her research software program in the spotlight.

A Discovery Channel producer heard about her research and decided to include it in the upcoming documentary.

"I was extremely impressed with the level of research the producers conducted on different aspects of beauty," Dr. Schmid said. "I am honored to have my work included among experts from around the world."

The North Platte native will travel to Australia next month to present a new attractiveness program designed for an international company.

UNMC is the only public health science center in the state. Its educational programs are responsible for training more health professionals practicing in Nebraska than any other institution. Through their commitment to education, research, patient care and outreach, UNMC and its hospital partner, The Nebraska Medical Center, have established themselves as one of the country’s leading centers in cancer, transplantation biology, bioterrorism preparedness, neurodegenerative diseases, cardiovascular diseases, genetics, biomedical technology and ophthalmology. UNMC’s research funding from external sources now exceeds $82 million annually and has resulted in the creation of more than 2,400 highly skilled jobs in the state. UNMC’s physician practice group, UNMC Physicians, includes 513 physicians in 50 specialties and subspecialties who practice primarily in The Nebraska Medical Center. For more information, go to UNMC’s Web site at www.unmc.edu.