On Tuesday, June 14, UNMC Public Relations will host the second annual Creative Check-up conference for employees who are responsible for marketing their department, clinic or college through print and online mediums.
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The keynote speaker will be Lee Aase, director of the Mayo Clinic Center for Social Media. In his presentation, Aase will share how Mayo progressed from using traditional media relations to direct-to-consumer news delivery to conversational marketing.
Through the framework of his “35 Social Media Theses,” he will help participants think about how social media can work to their advantage. A lunch buffet also will be provided.
Other interactive sessions will include:
- Vital Welcome — Bob Bartee and public relations staff will provide a short presentation on UNMC’s key brand messages and how they relate to every day work.
- Making Lemonade: Creating Cracking Content from Crummy Copy — Alex Flagg will lead discussion on turning difficult copy into a wowing web page. If you have copy you’d like to review, please email aflagg@unmc.edu by June 1. Names will be changed to protect the innocent on all entries!
- Creative Promotion on the Cheap — Learn how to make the most of your time and dollars. Teams will be led by Bill O’Neill and UNMC staff.
- To Tweet, or Not to Tweet: Using Social Media Well — public relations staff will guide participants through the ups-and-downs of using social media at UNMC.
- Photography 201: How to Shoot Great Photos — Photographer Dave Hussey will review how to take dynamic shots and give participants a chance to shoot their own session!
“The planning committee and I are looking forward to a fun and highly engaging day for our campus communicators and web developers,” said Jill Carson, marketing specialist in public relations. “This year, we’ve added more breakout sessions and more opportunities for interaction and hands-on learning.”