For those who missed seeing “CBS Sunday Morning” on Dec. 3, here’s a link to the segment in which the Fred & Pamela Buffett was featured.
The nearly 10-minute long segment primarily focused on Warren Buffett, Omaha’s billionaire investor, as he expounded on his investing philosophy.
About two minutes of the segment was devoted to the Fred & Pamela Buffett Cancer Center and included an interview with Pamela Buffett, the lead donor on the cancer center who first got to know Warren Buffett in the 1960s when she was their family babysitter.
In the segment, Warren Buffett refers to the cancer center “as a superb medical center.”
Jane Pauley, host of “CBS Sunday Morning,” called the facility “a stunning new $323 million state-of-the-art cancer hospital and research center.”
She said, “It’s the only building anywhere that bears the Buffett name — but not Warren Buffett — it’s called the Fred & Pamela Buffett Cancer Center.”
In her interview, Pamela Buffett became emotional as she talked about her late husband, Fred Buffett, who died in 1997 of kidney cancer.
“I see his name up there representing someone who loved Omaha and who cared about so many other people,” she said.
The segment was viewed by approximately 5.6 million people. Universal Information Services, an Omaha-based media tracking service, estimates the calculated publicity value for the segment at $1.2 million and the calculated advertising value at nearly $400,000.
“The world is mesmerized by Warren Buffett,” said Ken Cowan, M.D., Ph.D., director the Fred & Pamela Buffett Cancer Center. “There is nobody like him. Everyone wants to hear about his amazing investment career and the secrets to his success.
“For our cancer center to be featured right in the middle of this Warren Buffett segment, it’s almost beyond belief. We can’t thank Warren — and CBS — enough for giving us this incredible opportunity.”
The whole interview was interesting, but I particularly enjoyed this part.