Incredible work happens every day at UNMC. But, it can be challenging to replicate the excitement I hear and see daily on campus through social media.
When I became the Web Content/Social Media Specialist and began managing UNMC’s social media presence at the beginning of the school year, I wondered how I could engage students to be loud and proud on social media about their UNMC experience.
The answer: A hashtag campaign, #IamUNMC.
Whether students are studying in a lab, working on a group project, or skating on the ice rink, including “#IamUNMC” in their Twitter and Instagram posts has become a great way for students on all of our campuses to let their UNMC pride shine.
College of Dentistry student Olivia Rauschenbach said #IamUNMC is a fun way to connect with students on other UNMC campuses. “It’s encouraging to relate via day-to-day activities with students who, like you, are pursuing their dreams in the medical field.”
The impact is best seen in the volume of #IamUNMC posts. I love checking out the photo stream where all posts are displayed, with photos shared from Hawaii to the New York City marathon!
College of Allied Health Professions student Lauren Akahoshi said the photo steam also provides prospective students with a peek at campus life. It “adds so much more liveliness to the UNMC image. It shows that UNMC is much more than just medicine and school. There are so many other things that happen here on a daily basis.”
Using #IamUNMC also gives students a sense of unity, recognizing that they are a part of something greater.
College of Nursing student Lyndsay Thornton said she values that cohesiveness. “I’ve bounced around many schools obtaining pre-requisite courses, so I’ve never had the feeling of belonging anywhere. UNMC and this campaign make me feel like I finally belong to something!”
Web extra
See #IamUNMC posts.
Third-year pharmacy students, from left, Derek Neihardt, Kyle Hoelting, Christopher Zaleski, Subash Baniya and Jason Blaser, enjoy lunch at the Sorrell Center.
Graduate Studies research technologist Monalisha Elango and Graduate Studies students Charles Schutt and Denise Cobb, all from pharmacology and experimental neuroscience, have a fun afternoon at the UNMC Skate-a-thon for Parkinson’s.
First-year medical student Hannah Johnke appreciates some pet therapy during a study break.
First-year allied health students Kayla James and Bianca Patel pause for a selfie while studying.