The Fred & Pamela Buffett Cancer Center announced the formation of a major partnership with NRG Media, one of the largest radio station operators in the Midwest.
Through its seven diverse stations in the Omaha metropolitan area, NRG Media will help connect radio listeners in Eastern Nebraska and Western Iowa to the life-saving research and clinical care taking place at the Fred & Pamela Buffett Cancer Center, the new $323 million facility taking shape on the UNMC/Nebraska Medicine campus scheduled to open in 2017.
Further details regarding the partnership will emerge early in 2015, but Andy Ruback, NRG’s general manager in Omaha, said various events and activities — both on and off air — will aim to accelerate groundbreaking cures in cancer research and provide assistance to cancer patients in need.
“The researchers and physicians at the Fred & Pamela Buffett Cancer Center are providing hope and healing to so many people in our community every day — and that’s something we want to be a part of,” Ruback said. “By working together to inspire audiences and build a community of people who want to have a positive impact, we think we can make a lasting and meaningful contribution to the fight against cancer.”
“No one can fight cancer alone,” said Ken Cowan, M.D., Ph.D., director of the Fred & Pamela Buffett Cancer Center. “Our cancer center — and our patients and families — need strong, trusted partners like NRG Media who have reach and influence. It says a lot about the NRG team that they want to play an active role in pioneering cures and saving lives. We couldn’t be more pleased to welcome NRG Media to the Fred & Pamela Buffett Cancer Center team.”