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“While we’re constantly monitoring other health care Web sites, our benchmarks are the likes of amazon.com or southwest.com,” said Tadd Pullin, Vice President of Marketing and Strategic Services at The Nebraska Medical Center. “We must be easy, convenient and relevant to attract new and repeat visitors.”
“The newly designed Web site is easier to navigate because it’s organized much the way that people read a book or magazine, from left to right then up to down,” said Don Pecha, Web master for The Nebraska Medical Center. “Links to the services that draw most consumers to a hospital Web site – physician directories, maps and job listings — are found in the top right corner, to the right of the hospital logo,” Pecha said.
A navigation bar with drop-down menus links Web site visitors to information on everything from diseases and conditions to educational opportunities through The Nebraska Medical Center’s academic partner, the University of Nebraska Medical Center. Under the navigation bar, prominent links direct visitors to featured services, including heart, cancer, neurological science and transplantation.
The Web site also features several new interactive features including the ability for people to register and pay for health and wellness classes on-line. In addition, consumers looking for a primary care physician or specialist will benefit from a more advanced physician referral service, which includes an online chat option. Web site visitors also can take panoramic virtual tours of places on The Nebraska Medical Center campus, including a labor and delivery room, the heart catherization lab and a cafeteria.