IT DIDN’T TAKE long for news of actor Matthew Perry’s death to go public. TMZ broke the story so early that paparazzi had already camped out to photograph the Friends star’s grieving parents as they arrived on the scene.
The vulturous routines of the celebrity death news complex are, at this point, predictable. Tabloids compete for 911 call recordings, statements from famous friends, autopsy reports, even glimpses of remains; the cause of death, if unclear, is fervently debated. It is a tough business, brazen and disrespectful, but one that looks wholly quaint next to a newer post-death ritual that emerged during the Covid-19 pandemic.
In the past few years, anti-vaccine activists have latched onto tragedies by insinuating or flat-out stating that unexpected deaths of all kinds were caused by adverse reactions to Covid vaccines, although evidence does not support their assertions. They often use the hashtag #DiedSuddenly to spread their widely debunked theories on X (formerly Twitter), but the phenomenon is not limited to social media. In November 2022, right-wing radio host Stew Peters released a film, Died Suddenly, that created a new avenue to push misinformation. Former Fox News host Tucker Carlson amplified the message when a guest on his show speculated that Covid-vaccine-induced myocarditis had caused NFL player Damar Hamlin’s cardiac arrest in January 2023. (Hamlin’s doctors later determined his collapse was caused by commotio cordis.)
The #DiedSuddenly movement often focuses on public figures, like soccer reporter Grant Wahl and songwriter and Elvis scion Lisa-Marie Presley. But it frequently targets regular people too. The movement will often antagonize families of the deceased, making their bleakest days even harder by spreading lies about how their loved ones died. One of the most harrowing, heartbreaking testimonies capturing the damage this movement can do comes from journalist Billy Ball, who lost his six-year-old son in an accident earlier this year. #DiedSuddenly believers taunted Ball about his child’s death, ignoring all medical evidence and human decency to harass a grieving father.