An electronic cigarette (e-cigarette) is an electronic device that simulates tobacco smoking. In recent years, there has been a surge of adolescents vaping; with multiple adverse impacts on public health. This curriculum was developed to inform adolescents about the real cost of vaping and prevent tobacco companies from using e-cigarettes to hook a new generation of tobacco users.
In this lesson, we will discuss various marketing techniques and strategies used by tobacco/e-cigarette companies to appeal to the younger targets.
Category: Administration & Public Health
Format: E-Learning Module
Development Date: December 17, 2021
Discipline: Public Health
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